Adams Golf Insight XTD A3OS Hybrid Fairway Woods

Built with mass properties and specifications to achieve optimal launch conditions for slower swing speed players and golfers trying to eliminate a slice, the Adams Golf Insight XTD A3OS hybrid fairway wood provides the easy-to-hit performance of a hybrid and greater distance than a traditional fairway wood by incorporating Boxer Technology. Compared to traditional fairway woods, the Insight XTD A3 provides increased ball speed for a hotter, longer ball flight and 11 yards of additional distance. It also features the newest in high-performance shafts--the Aldila DVS 65-gram graphite shaft.

The unique sole shaping and design results in 22 percent less turf drag that increases versatility and playability off the ground. And increased inertial properties around the hosel--thanks to the boxier clubhead design (which moves more weight to the rear and perimeter)--achieves 41 percent more MOI for greater forgiveness.

About Adams Golf
Adams Golf was founded 1987 by Barney Adams. In the early years, the company was a golf equipment component supplier and contract manufacturer in West Texas. In the 1990s, Adams Golf relocated to Dallas to concentrate on custom fitting and new product development. Today, the company designs, markets and distributes a wide range of quality brands, including innovative drivers and fairway woods, such as Redline and Ovation, as well as one of the most coveted hybrid irons in golf--the IDEA Irons. All of the equipment at Adams Golf is designed and tested using a variety of sophisticated, state-of-the-art tools, such as CAD rendering, advanced mass property analysis, and equipment durability testing. Adams Golf makes creative use of modern technology to produce high-performance golf clubs at a great value.

The moment has arrived for you. Youre in a crowd of heavy hitters. You can feel the energy in the room. This could be the tipping point for your business. The problem you have is that you arent sure how to approach those who are in the room. After all, nobody here knows who you are, so theyre certainly not going to make you feel welcome and introduce you to those in their group.

Ive been in many situations similar to the one you may be in. These 5 tips will help you have a successful experience and have some great conversations.

The first thing you should do is be prepared to mingle with people and never talk about what youre selling. You will quickly become of the pariah of the party if youre perceived as attending the event in order to solicit business. Leave the sales pitch at home. Its not the time or the place. I attended many company-sponsored events where prospects had been invited. I always made it clear that there would be no sale pitch. If they had specific questions, I encouraged them to speak with those in attendance who were already clients. If they wanted to set up a meeting after the event, I was more than happy to arrange time. If you try to work a room like this with your sales pitch, you might as well go home. Word will quickly spread and no one will talk to you.

Dont start a conversation saying, What do you do? Its tacky. Ask instead about their interest in the charity. A great way to approach is by saying, Is this your first time attending ________? If its not, ask what their level of involvement is with the group. Are you a board member? Or, They (the charity) seem to be doing a lot of great work in the community. Are you involved in any of those projects? If they have a personal involvement in the charity, theyll be very excited to talk to you about it. Eventually, the conversation will turn to you. Expect them to ask why youre there, and have a good answer ready. Again, youre not there to sell anything. You might be volunteering at the event. This is a great way to be in the room without having to pay a dime.

My next suggestion would be to limit your conversations and keep them brief. I was at a breakfast where one gentleman kept talking to a colleague and myself for over an hour. He was talking about watches. There was no good opportunity to escape without being rude. I missed talking to several people I wanted to speak with because this person was monopolizing my time with a discussion on watches.

Have a ready made excuse to use in situations like this. For example, I promised Mr. Smith Id go over a question he has over breakfast. This has been fascinating, but I really need to spend a few minutes with him before everyone heads out to golf.

Or, if you know someone else in the room who shares an interest in watches, point them out and make the introduction. They can discuss watches, and you can move on to what you need to be doing: networking.

Fourth, as youre talking to each person in the room, be thinking to yourself, Is there a way I can help this person? Its the law of reciprocation. If you help someone, theyre more likely to do something for you in return. Could be a sale. Could be a referral. There are many ways you can help. You know your business and you know the type of contacts youre meeting. There may only be one person in the room who fits this profile. It doesnt matter. One great contact amongst the affluent will lead to many new contacts. After I had spent several years in my sales territory, over 50% of my business came from referrals. And this came from a core group of 8-10 individuals. Dont worry about quantity, worry about quality. Focus on something you have, or know, that could benefit that person. It could be an introduction to someone else you know.

Last, but definitely not least, make sure you follow up with everyone you said you would call. If they asked for a brochure, send it the very next day. If they asked you to call their Administrative Assistant, do it the next day. If youve made a favorable impression, and follow it up with sub par responsiveness, then youve wasted your time. Youre being judged early, and often, by this affluent individual, and if you dont respond in an appropriate way, theyll be lost to you. Creating a favorable impression is useless, if your follow up is poor. Service is exceptionally important to this group, and if you give the impression of poor service, youll have a tough time selling them anything.

In summary, getting an opportunity to network with the affluent can take a lot of time, effort and money. Dont blow it by being an annoying sales person. Find ways to engage those present in conversation without trying to get a sales pitch worked into the conversation. Stay focussed on ways you can be of assistance to those you meet and talk to. Dont be concerned if youre not making headway in your first few conversations. You only need one gem to come out of this, not one hundred.

For more information on successfully selling to the affluent, visit http://www.sellingtomillionaires.net

Former Learjet Sales Star Susan Adams, is part of an elite group of sales professionals who have successfully sold fractional ownership of business aircraft. In fact, Susan is one of the first women to be a top performer in selling business aircraft.

Successful sales people are experts at having conversations with customers. You'll never successfully sell to the affluent buyer if you can't empathize, create an environment of trust and really listen to their concerns. Only when you can do these 3 things will you be able to develop long term relationships with your wealthy clients.

Susan has successfully sold to CEO's, High Net Worth Individuals and celebrities. She has golfed with David Duval, raced cars with Bobby Rahal and dined with CEO's from Fortune 100 companies.

If you're selling to the affluent, or trying to access this important market, you can't learn what you need to know from those who have never sold one product to a multi-millionaire.

"My programs aren't about market research with the affluent. My real world experiences are my market research"!

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